We've created a space where every bride feels celebrated, supported, and welcomed. With over 500 carefully curated gowns and a team of knowledgeable stylists, we offer the best of both worlds: the expertise and extensive selection you'd find in the big city, with the signature warmth and friendly service of a small town. Whether you walk in knowing exactly what you want or need some help discovering your style, we're here to make your bridal experience joyful, stress-free, and unforgettable.
When we say we offer support through every step of your bridal journey, we mean it. We’re here to help you from your first appointment to your walk down the aisle. Choose from our Standard, Champagne, or Diamond experience packages — each of which are designed to provide personalized styling that fits your needs and budget. We also offer professional dress preservation services to protect your gown for years to come after your big day, plus beautiful formalwear options for mothers of the bride, bridesmaids, and your entire wedding party.
Amazing experience working with the ladies here!! I wasn't finding what I wanted right away and they were so patient with me and worked to find me something I loved!
I would highly recommend going here to look for your dress. Also such a cute space and if you go on a weekday like we did, a very intimate experience!”
- Melissa C.
Not only did they help me find my perfect dress, they helped me to customize it to be exactly what I wanted.
Ivory & Tweed (formally The Bridal Shop) was absolutely amazing!! They have a HUGE selection of bridal gowns in all sizes, and colors. They also helped me with the timeline of when to order my dress, bridesmaids dresses and tuxes! The entire process was seamless and perfect and they made me feel at ease the entire time! Thank you!!”
- Laura G.
Since the 1940s, brides across Oklahoma have trusted our historic Enid bridal boutique for their most important days. We continue that legacy with 500+ gowns, expert stylists, and a continued commitment to the warm, welcoming service that's made us a destination for generations.
At Ivory & Tweed, you’ll get big-city selection with small-town service. We promise to make your wedding dress shopping experience fun, stress-free, and the joyous occasion it’s meant to be.
From helping you find the wedding dress (no matter how many try-ons it takes) to perfectly paired bridal party attire, our experienced team of stylists is here to work with you to bring your vision to life.
We get it. Trying on wedding dresses can feel intimidating, and maybe a little daunting. But that’s probably just because you haven’t been wedding dress shopping at Ivory & Tweed yet. Our warm shop, inviting showroom, and friendly team will make sure your wedding dress shopping experience is one you’ll never forget — for all the right reasons.
One Bridal Stylist
1 hour appointment
Limit up to 4 guests
We offer a range of bridal appointments for every need and budget — all of which come with our signature expertise, warmth, and care.
Standard (no charge)
One Bridal Stylist
1.5 hour appointment
Celebratory champagne toast
Limit up to 6 guests
Champagne ($49)
Two Bridal Stylists
2.5 hour private appointment
Reserves the whole boutique for you and your bridal party
Limit up to 8 guests
Champagne/mimosas
Sweet and savory snacks
Diamond ($250)
Caring for the perfect dress doesn’t stop when your last guest leaves the venue, it takes special care to keep your gown as fresh as the day you bought it. Let us take one last thing off your hands with our full-scale bridal gown preservation service.
Here’s what our bridal gown preservation includes:
While you’re getting some much-needed R&R after the big day, let Ivory & Tweed give your bridal gown some TLC of its own. We offer a full cleaning and preservation process for your wedding gown through the Wedding Gown Preservation company, which has been preserving gowns since 1913.
Note: You do not have to buy an Ivory & Tweed dress to use this service.
Once the bride-to-be has found her dream dress, we’d love to help the other special ladies in the bridal party find their formalwear for the big day. We’ve got options for everyone — from mother of the bride attire to bridesmaid dresses and flower girl outfits.
From trendy to traditional and casual to formal, our stylists will work with your wedding vision and the size of your bridal party to ensure we hit all the right notes. Our collection includes hundreds of styles in sizes 0-32, so every member of your bridal party will feel comfortable and confident.
We have over 400 bridal gowns and other wedding options, including rehearsal dresses, bridal party attire, mother of the bride options, and even flowergirl dresses.
Around 10-15 dresses on average, but we’re happy to help you with as many (or as few) dresses as you want to try.
Yes! A minimum 50% deposit is required upon purchase, and payment installments can be made on the remainder. Many of our brides take advantage of this option.
While appointments are preferred to make sure we can dedicate a stylist to you while you’re in the boutique, walk-ins are allowed if you’d like to come browse our options.
“They have a great selection of dresses, they are reasonably priced and they have the best Consultants!! Elizabeth listened to what I wanted and didn’t want and she made me feel comfortable. I will not be getting married again, but I will be telling everyone who is where to go. Thank you all so much!!”