Our goal is to make your formalwear shopping experience equal parts magical, joyful, and memorable — with none of the stress. Step into our boutique and explore an exquisite bridal and prom selection along with a large variety of menswear options, complete with a private bridal showroom with seating for family and friends you want to include as you shop for your big day.
Our complimentary Standard appointment includes one hour with a dedicated stylist and up to 4 guests. Upgrade to a Champagne ($49) appointment for 1.5 hours, a celebratory toast, and room for 6 guests. Or indulge in the Diamond experience ($250) where we’ll reserve for you the entire boutique for 2.5 hours with two stylists, champagne, mimosas, snacks, and up to 8 of your favorite people by your side.
Though our bridal boutique has changed names and locations, it’s been around in some form or fashion since World War II. So when we say we’ve long been a part of the fabric of the Enid community, we really mean it. We’re proud to have been a part of Northwestern Oklahomans’ biggest, most memorable days for generations — and we can’t wait to add you to our decades-long list of happy customers.
We have 500+ options to choose from across bridal gowns, prom attire, tuxedos, and other formal wear — and every single one of them comes with our signature expertise and welcoming atmosphere.
Big-city options, small-town service.
Our team will help you coordinate colors, match your wedding party, and have your soon-to-be spouse looking (almost) as good as you.
From dreamy vision to big-day reality, we’re more than just a bridal boutique.
We’ll put together a thorough timeline to make sure every fitting, hem, and adjustment is done exactly on time.
We handle all the details so you don’t have to.
This should be your FIRST stop when looking for a wedding dress or bridesmaids dress!
My daughter already had a wedding dress but was second guessing her first choice. Elizabeth & Jennifer were SO HELPFUL in finding the perfect dress and helping her to envision what her dress would look like after a few alterations! The pics posted are not the dress she chose but some she tried! They have so many possibilities! Thank you so much for helping Kynlee find her perfect dress!”
- Amy S.
She listened to what I did or didn’t like about each dress and found the perfect one.
Working with Jennifer at The Bridal Shop was the best experience. I took my mom and my grandma, and we lucked out as the only group there that morning. Jennifer was incredible. She didn’t even need to ask my size, and almost every dress zipped perfectly. I cannot recommend The Bridal Shop enough; they’re great!”
- Devyn c.
This dress was everything I dreamed of and more—it made me feel absolutely radiant on my wedding day.
I can’t say enough wonderful things about my experience at The Bridal Shop! A huge shoutout to Jen, who was there every step of the way. Her expertise, patience, and kindness made the entire process so enjoyable and stress-free. She always made herself available to answer questions and help with every little detail.
Thank you for helping me find the one! I’ll always remember this dress and the incredible memories it helped create.”
- Chicobi B.